An Interview With Melissa Llarena

Leaders today in big and small organizations around the world are navigating multiple unknowns. What might have felt weird before this pandemic is now the norm. Did you ever think that you would be relying on Zoom to present a high-stakes innovative idea and then an hour later hop on a parent-teacher’s conference online? Me neither and not whilst in my sweatpants. You will certainly want to jot down insights and key questions to ask yourself from this week’s guest Beth Comstock. She is a marketing and innovation legend who has witnessed weird and been part of GE teams that have leveraged many “weird” market insights into a normal (and often better) way of doing business.   Here’s more about Beth’s illustrious corporate career. Beth Comstock’s mission is to understand what’s next, navigate change and help others do the same. By cultivating a habit of seeking out new ideas, people and places, she built a career path from storyteller to chief marketer to Vice Chair. She currently works as an advisor, director an