Mere Mortals Unite Podcast

Although I would have had Scott McKain as a guest, just for his voice, he is a consummate speaker, thinker and author.  Scott is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. Scott talks about his four cornerstones of distinction: Clarity Creativity Communication Customer Experience Focus Scott also shares his expertise on how to respect and support a company’s customer.  Don’t forget your best customers are your workforce.    Scott McKain’s vast experience is a gift to you when you listen to this episode.  Scott’s recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018.  The first edition of his book, “Create Distinction: What to Do When ‘Great’ Isn’t Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) a