Alchemy: New Zealand Design, Tech & Business

Natasha Lampard is a major reason Webstock is one of the world’s top design and tech conferences. She explains how her passion for the web intersected with her childhood fondness for throwing parties to create a festival that attracts the most talented, inspiring leaders in the industry to come from around the world to New Zealand to share their expertise and their stories. Tash does everything with a lot of heart and soul. You experience that when you go to Webstock and it's what's so inspiring about our conversation. Some key themes emerged from our conversation that I want to highlight: First off, the importance of giving a damn: sweating the details, constantly improving your craft, deeply caring about the impact of your decisions, and staying focused on who will be impacted by those decisions. Which leads to the next theme. As makers, the work we do is in service of others. Our work needs to serve a wide range of people, who don’t all think the same, don’t all look the same and don’t all behave the same