Leaders Love Company

How can you be the best partner to your customers? Customers are leaving signals and trails behind them each time they interact with your brand but are you paying attention? Listen to what customers are telling you by collecting and analyzing data about their behaviors, needs, and wants in order to better serve them.  My guest today is Chris Aarons, digital, sales, and marketing strategist and co-author of The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age and we discuss how to establish a symbiotic relationship with your customers.  What You’ll Learn in This Episode: Why only 1 in 6 businesses is succeeding (and why the other 5 are not) The 7 components of The Digital Helix - what people have to do to become digitally transformed the right way What the customer experiential portfolio is and how that has replaced the customer journey Sales are about connected moments All segments of your business (marketing, sales, communications, etc.) don’t work in silos; they must work to