Leaders Love Company

Do you find it difficult to define your customer avatar? Perhaps you’ve read one too many blogs demanding that you describe your ideal customer down to a T. Well, on today’s episode, my guest and I chat about the better approach to defining your ideal customer and figuring out how your business can serve them. We also discuss the 4 archetypes of leaders that you can access when making decisions. I’m joined by author, speaker, and business consultant Carol Sanford. Carol works side by side with Fortune 500 and new economy executives in designing and leading systemic business change and design. For four decades, Carol has worked with great leaders of successful businesses such as Google, DuPont, Intel, P&G, and Seventh Generation, educating them to develop their people and ensure a continuous stream of innovation that continually deliver extraordinary results. Carol is the author of several best-selling books including The Responsible Entrepreneur; Four Game-Changing Archetypes for Founders, Leaders, and Im