Leaders Love Company

Understanding how your customers make decisions when confronted with things like pricing, limited time offers, and diverse choices, can help you as a business owner make better decisions in your own business. There are certain patterns that can be extrapolated and accounted for when building your products and services. My guest is adjunct assistant professor of behavioral science at the University of Chicago Booth School of Business, Linnea Gandhi. Along with teaching, Linnea runs a company called BehavioralSight, which applies insights and methodologies from the growing field of behavioral science to everyday business problems.  Our discussion revolves around behavioral science and the information we can extract as business owners from the behaviors of our customers that will help us provide better service. What You’ll Learn in This Episode: Why customers (aka humans) are working with limited cognitive resources and aren’t very logical in their decision-making The common decision-making errors that all huma