Leaders Love Company

 Influencer marketing seems to be quite the buzz-phrase these days, but for good reason. Tapping into social media influencers to help promote your product or service can be a viable marketing strategy for your business.  My guest today is Dr. Emmanuel Probst, a Director of Media and Digital presence at Kantar Millward Brown, a Professor at UCLA, and someone who has been studying consumer behavior and psychology for over 15 years. He's the author of the upcoming book entitled Tension: How to Grow Remarkable Brands By Fulfilling Consumers' Quest for Meaning.  What We Discuss in This Episode: What is “influencer marketing”? What makes an individual on social media “influential”? Should brands rely on influencers or become the influencers themselves? Why the more emotional your product is, the more important it is for you to work with influencers Can a service-based business use influencers? Should a brand always look for the right influencer who is in alignment with their brand or is the amount of followers su