Swagg University

Are you a nonprofit in search of funding opportunities?  Of course, you are! One key feature of nonprofits is fundraising, but what if you don’t know how to effectively identify funding sources or potential funders? Your organization may benefit from working with a prospect researcher. Say hello to Jennifer Filla, a veteran fundraiser with a focus on prospect research. This fundraising strategy helps agencies uncover the philanthropic histories, charitable motivations and personal characteristics of donors and prospects – especially those of potential major gift donors.  As President of Aspire Research Group, Jen helps organizations find and connect with their best donor prospects. Through the Prospect Research Institute, she trains fundraisers to conduct potential donor research. Jennifer is co-author of “Prospect Research for Fundraisers: The Essential Handbook” and has served as a volunteer and trustee for many organizations. In this episode, Jen answers questions vital to the nonprofit fundraising proce