Sourcing Matters.show

Ep. 70: Elizabeth Whitlow – Executive Director of Regenerative Organic Alliance || On Sourcing Matters episode 70 we welcome Elizabeth Whitlow – Executive Director of the Regenerative Organic Alliance (ROA).   In early 2018, the ROA was formed as a non-profit cohort of organizations and businesses led by Rodale Institute, Patagonia, and Dr. Bronner’s.  These vested founders began the process of developing a Regenerative Organic Certification (ROC) – a unique, high-bar agricultural standard that leverages the foundation of USDA certified organic – and elevates it steps further. The goal of regenerative organic agriculture is to offer practical solutions to the world’s biggest social and ecological challenges. We’ve learned that we’re beyond the point of sustainability and we need to regenerate the soil and land that supports us, the animals that nourish us, and the farmers and workers that feed us.  This has developed into a call to action of the ROA and defined a path forward where we’re all part of the sol