Soft Chew

Soft Chew is a new podcast created by Robin Dann (of the band Bernice) and Gabrielle Leith that explores the online phenomenon of ASMR. Each episode will take you on a sensory journey through the world of some of the community's most revered, eccentric and prolific content creators. For our series teaser, we hop a plane to NYC for an immersive ASMR experience called the Whisperlodge. We sit down with Pamela Martinez (Director of the NYC Production) and Chia Lynn Kwa (Design Lead and Production Manager) to hear more about the genesis of the project and what ASMR means to them.