Alicast From Alizila
WPP's David Roth on China E-commerce, Livestreaming and Black Friday
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:23:07
- More information
Informações:
Synopsis
With Alibaba's Global Shopping Festival behind us and Black Friday just ahead, WPP's David Roth - CEO of The Store, Chairman of Brand Z and a China e-commerce expert - shares his thoughts on brand behavior in China, the future of livestreaming in e-commerce and how Black Friday in the U.S. is different from 11.11, the world's largest shopping event.