That Danny Savage Show

This is the second part of my interview with Julia Jennings. We talk all about digital marketing and social media in the the electronic music industry. Here are some of the topics we discussed:MindsetThe demand and stress of supporting such a fast-paced, energetic industry and also touches on the importance of a good work/life balance for everyone involved in the scene. The long hours, the social/business events as well as the parties and the requirement to be constantly mobile when working with global brands are a little-known factors that contribute to the smooth running of a worldwide operation, Julia gives a first-hand account of her own experience along with sharing that of her close-knit group of high profile industry friends too.EPKThe press kit is essential for DJs, it’s your personal treasure chest and represents you in your entirety. We talk about how to structure your EPK, the do's and Don’ts, and the importance of having readily available content of the highest quality. We also discuss the in