Alicast From Alizila
OtterBox Heads to China
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:25:25
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Synopsis
OtterBox has long been known for its incredibly tough smartphone protective cases. Listen as Alizila's Adam Najberg speaks with two of the Fort Collins company's Asia Pacific executives about how they've successfully adapted the brand to compete in China, one of the world's toughest markets for phone cases.