Mobile First

Our Guest Joshua Behar, Junior Director of Marketing for the brand, Ike Behar Apparel and Design, has worked in the company since the age of 15 and currently, is responsible in allocating ad dollars to create comprehensive marketing strategies in order to maximize brand exposure, awareness, and ROI. He also developed numerous corporate and promotional partnerships to promote brand awareness. Here are the highlights of our conversation with our guest: All about Josh: from starting the job at a young age, his reverence for his grandfather who started the company, and how he got into digital marketing. When and why he pivoted towards new media and content marketing, and how being part of Gen Y gave him a fresh perspective to move towards implementation and adoption of modern methodologies in the seasoned company. How he drew their company, which is not too susceptible to change, to embrace and transition to the new concepts he had introduced and see the value of technology and his ideas. About the first campaign