Mobile First

Our GuestBen Parr is the author of the best-selling book Captivology: The Science of Capturing People’s Attention-- named the top marketing book of 2015 by Strategy+Business Magazine and Small Business Trends. He is Co-Founder and CMO of Octane AI, the CRM for Messenger marketing. He sits on the board of directors of Samasource, the global non-profit dedicated to impact sourcing and giving work and is a member of the advisory board of Lufthansa Airlines. Previously, Parr was a venture capitalist, a columnist and commentator at CNET, and Co-Editor and Editor-at-Large of Mashable. He is a member of the Forbes 30 Under 30.Here are the highlights of our conversation with our guest:Ben is passionate about two aspects: solving a complex problem which he has not solved before and creating a scalable solution to that problem. He believes it’s never enough to just solve a problem then move on, what excites him is scaling the solution to the entire planet. He started with this inclination in college and this got crysta