Alicast From Alizila
Mondavi Brings a Touch of the Grape to China
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:22:58
- More information
Informações:
Synopsis
Mondavi's Berny Yang and Lydia Li join Alizila's Adam Najberg to detail how the U.S. wine brand has used compelling content and big data via Tmall to win a rave following in China. Winery videos and sharing a tasting lexicon with customers has educated many a palate in the world's most-populous country.
