Company Of One With Dale Callahan

How much should I be spending on my business? Like all other things in life, modern businesses tend to overspend, Especially small businesses that are not making money yet.  I constantly am running into startups who are "investing" money to help the business grow. But, too often, they are only growing in the wrong direction. Instead, it would be best if you focused on spending that will generate sales.  Too many people are spending money on things that will likely not move the needle. Perfect tools that are overkill. Logos design. Software that is way too big for the budget.  Focus instead on spending money on things that will impact your customers. So let's step back and examine who you should be spending - and on what. How Much Should I Be Spending on my Business 1. Marketing  Spending money on marketing is usually the biggest issue that will have the greatest impact. Whether the money is via ads, help to do calls, of just your own time connecting and marketing your business. This is number one for a reas