Company Of One With Dale Callahan

So, are you the burger flipper or the boss? This is a question I ask my kids often. If you are a burger flipper, you do not have to think much. You just wait and do what you are told. You can be totally unengaged in your work. If you are the boss, you have 10,000 decisions to make. Everything hinges on you. You have to be self-driven and engaged else nothing happens. It is all about ownership and engagement. I hear a lot about engagement. Employers want to do everything they can to engage their employees. At the university, we want to engage our students. Why? Engagement means money and productivity. Engaged customers and audiences are great for marketing. Engaged employees are great for morale and productivity. Engagement is directly related to profit. How to Create Engagement in Others and Me The problem, according to Marshall Goldsmith in his book Triggers (Triggers: Creating Behavior That Lasts - Becoming the Person You Want to Be), is that engagement is not something we do to people. Engageme