Sales Secrets

Bob Burg is the coauthor of the international bestseller, The Go-Giver and a much sought-after speaker at sales and leadership conferences. In this episode, Bob discusses his book the Go-Giver and talks about how companies both large and small are not only of much greater value to their customers; they are also significantly more functional, and profitable by using the Go-Giver method. In This Episode You'll Learn: Five Laws that will bring you both personal effectiveness and professional success. The difference between price and value…and why that’s so vitally important to understand. One golden nugget of advice from a “drive-by mentor” totally shifted Bob’s perspective and played a big role in his success. Why asking if something will make money isn’t a bad question…it’s just a bad “first question.” Links and Resources Mentioned in This Episode: Bob Burg's Website