Sales Secrets

If you have not heard of the Corporate Executive Board (CEB), you're missing out. CEB is a fantastic research and best practice organization that has revolutionized the way way we think about sales and marketing. One of the leaders at CEB is Matt Dixon, the author of the Challenger Sale. Matt is responsible for authoring a book that has really changed the way people look at sales. In this episode, Matt explains some of his thought around the Challenger Sale - how the book came to be and what companies should should with the information. In This Episode You'll Learn: What is the Challenger Sale How the Challenger Sale was created How organizations should start using this information