Sales Secrets

Most people sell features. A select few sell benefits but Anthony Iannarino teaches companies to sell something greater than that. People don't buy products, people buy people and until sales reps start prescribing to prospects what is required to win, they will never reach their full potential. In this episode, Anthony Iannarino, discusses the secrets of how to sell better starting now. In This Episode You'll Learn: What you need to do to sell better now Your product isn’t enough Experience isn’t enough ROI and outcomes aren’t enough You are not all that different from your competitors The direction from which you enter a sale defines you How you sell is more important than what you sell Links and Resources Mentioned in This Episode: The Sales Blog