Sales Secrets

People keep telling me that an account-based strategy is not fishing with nets but it's fishing with spears and they say it with this weird smirk on their face like I'm supposed to understand that analogy. Fishing with nets and spears? I think I've seen some pictures from the Bible of people fishing with nets and I'm pretty sure I caught some spear fishing in the Disney movie Moana but besides that, I have no clue what they're talking about. My usual response to this odd analogy is, "why the hell would I fish with nets or spears when I could fish with dynamite?" In this episode, we break down what is account-based even mean and why you should start fishing with dynamite rather than spears. In This Episode You'll Learn: What is an account-based strategy Why the typical analogy of fishing with spears in sales doesn't make any sense How fishing with dynamite aligns with an account-based strategy Links and Resources Mentioned in This Episode: LinkedIn Post InsideSales.com Research The Sales Accelerat