Sales Secrets

Companies have to have a go-to-market strategy and a big part of that strategy is knowing who you are targeting and who you are not. Companies struggle to determine these important characteristics and then struggle to act accordingly by challenging and adding value to each and every customer interaction. In this episode, David Wallace from BayRidgeConsutlingGroup discusses optimal go-to-market strategies and how customers can start creating a successful one. In This Episode You'll Learn: Why it's important to have customers identify target customers How companies can start thinking about discovering their own target account profile How companies build go-to-market strategies to be successful Links and Resources Mentioned in This Episode: David Wallace LinkedIn The Sales Acceleration Group InsideSales.com