Sales Secrets

It’s hard to believe, but most companies close only about 15 percent of their sales deals. This means that salespeople spend 85 percent of their time to no avail. What can they do? The answer lies in identifying zebras, prospects that are perfect fits for a salesperson’s deal — not just from a product or service basis but also in terms of corporate values. In this episode, author and CEO, Jeff Koser explains the ideas behind Selling to Zebras and how this concept can change businesses. In This Episode You'll Learn: What is the idea of selling to zebras How can organizations start identifying target accounts Why it's important for organizations to sell to zebras Links and Resources Mentioned in This Episode: Selling to Zebras Selling to Zebras ebook Jeff Koser