Strome Business Minute With Dr. Jeff Tanner

I’m Jeff Tanner, Dean of the Strome College of Business, and this is a Strome Business Minute. This fall will be strange without high school football and baseball’s empty stands at the World Series. But at least we’ll have Pumpkin Spice. In fact, Dunkin is bringing it back one week early, today, with Pumpkin Spice coffee, donuts, and muffins. You can put COVID down as the cause but Dunkin has moved the introduction for the flavor one week earlier each year. Starbucks will maintain their late August start date, August twenty seven, for its pumpkin Spice Latte. While I don’t have sales numbers for Dunkin or Starbucks pumpkin products, overall the category has grown over fifteen percent in revenue and over seven percent in volume over the past few years, making this one of the most anticipated announcements each fall. Even Rover can get pumpkin flavored dog food. This has been a Strome Business Minute, presented by the Strome College of Business at Old Dominion University.