China Paradigms

Matthieu David interviews Hong Zheng Founder of Adventi Communication and GREENEXT. Founded in 2004 Adventi Communication was engaged in communications for luxury fashion brands, helping international labels develop marketing strategies in China. Throughout the company’s years of activity, the theme of sustainable fashion has become a center of focus and that’s why the GREEBEXT project was created - to help fashion brands with their sustainability agenda in China. But how health-conscious are the Chinese consumers and how big is their need for natural products? Is sustainable fashion in demand on the Chinese market? Find out the answer to these questions and more in this new China Paradigm podcast. 0:00 Guest introduction 2:13 Adventi Communication - a company introduction 7:27 How did the need for a service like Adventi come about? 13:52 Is having a Ph.D. in PR advantage for starting a PR agency? 18:26 The SARS outbreak vs the coronavirus outbreak - how have these epidemics impacted the PR business sector?