Millennial Musings With Anurag

19.0: On Building a Healthy Snacks Startup in China as a Foreigner: from the dorm room to national supermarket bestseller with Tomas Fuentes Benitez (Founder of STOKES)

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Synopsis

Building a business in China is one of the most notoriusly difficult tasks to accomplish. Now doing that as a foreigner? Next to impossible! Argentinian national Tomas Fuentes Benitez, however, begs to differ with convention. He is accomplishing the impossible though his startup, STOKES, the first and only all-natural beef jerky statup in China - which is well on its course to disrupt a US$ 3B category. In this episode of Millennial Musings, Anurag chats with Tomas on how he grew STOKES from a makeshift food lab he built in his dorm room, to now becoming one of the hottest food products in Chinese supermarkets - largelly all by himself. Along the way, he has attracted investments and support from massive names, such as football legend Javier Mascherano. The rocketship rise definitely has had many ups, but also several challenges. But at its core, this is truly a story of perseverence, dogged persistence, and rising up to the occasion. Make no mistake, Tomas is an absolute inspiration for budding entrepreneurs