Pearson Education Marketing Podcasts
Strategic Marketing
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:10:26
- More information
Informações:
Synopsis
This is a straightforward Podcast that reviews environmental analysis (AUDIT) and how it impacts on the strategic direction an organisation might take. Essentially it is about; Where are we now? Where do we want to be? How are we going to get there? The Podcast finishes with an example of how a strategy has to change in the light of changing environmental circumstances.