Strome Business Minute With Dr. Jeff Tanner

This is a Strome Business Minute, presented by the Strome College of Business. If you’re listening to this in your car, what would you do if someone walked out in front of you? Everyone would swerve to miss the pedestrian, even if swerving put you in danger. Research shows that most people would still swerve and take the risk. As a driver, we feel responsible for those around us and try to protect them. But what if you are a passenger in a self-driving vehicle? Should your safety take precedence? Research by Laurian University professor Tripat Gill in the Journal of Consumer Research showed that more people preferred that the car try to save their life than that of the pedestrian, unless it was a child. The research further explains that this is one reason for slow acceptance of autonomous vehicles – the inability to distinguish moral hazards. This has been Strome Business Minute, presented by the Strome College of Business, Old Dominion University.