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Synopsis

Welcome to a Strome Business Minute, presented by the Strome College of Business. Last week at this time, corporate responses to the racial protests felt different based on the donations to African American organizations. African Americans said otherwise, based on the lack of direct support for black-owned businesses. Aurora James, founder of Brother Vellies luxury fashion accessories, posted on social media that retailers should pledge fifteen percent of shelf space to black owned businesses, as that’s the percentage of the national population that is black. One luxury brand retailer, Sephora, agreed, and quickly realized that less than three percent of its vendors are black-owned. In an NPR interview, the CEO said a similar initiative to support women-owned businesses proved very successful, so perhaps real change will happen. To learn more, visit odu.edu/business. This Strome Business Minute is presented by the Strome College of Business, Old Dominion University.