Blackbaud K-12's Get Connected Podcast

Before I introduce this episode’s guest, let me throw out a common scenario. Imagine you’re a school admission director or maybe you run communications. You’re probably thinking about all the different ways a parent may interact with your school. Where does their initial connection happen? How are we nurturing the family through the admission process? What kind of experience are we delivering after they’ve enrolled in the school? Are we consistent? In an ideal world, we’d have this all plotted, but it’s a complicated recipe to prepare. It takes time, and it’s not easy. In understanding the complexities associated with mapping the overall parent journey, Chuck English of spelled it all out for us in his recently released free e-Book, “”. Chuck has been doing a lot of thinking over the past few years around how schools can build a better experience for their families, and I’m excited for you to hear his ideas in episode 20 of Blackbaud K-12’s Get Connected Podcast.