Product Hunt Radio

How building a community can supercharge your business with Gina Bianchini

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Synopsis

On this episode Abadesi talks to Gina Bianchini, a serial entrepreneur and an investor. She is founder and CEO of Mighty Networks, a platform for building communities. She also co-founded Ning and has been an entrepreneur in residence at Andreessen Horowitz. In this episode they talk about... The emerging trend of community-powered businesses “They’ve taken their personal experience and their personal story, combined it with expertise, and now there are people who are really excited to master or learn that topic together with other people in their community.” Gina says that the next big trend in business is experiential commerce. She says that it’s a myth that building a community is hard and talks about some of the non-traditional ways to build one. She also explains the many benefits of creating a community around your business. Why it’s important to stay laser-focused on the results your customers want “How am I enabling the people using my product to have results they cannot otherwise achieve? If you h