B2B Word of Mouth Marketing

The Re-Framing article is meant to be the conversation starter for the follow-up portion of a connector campaign. These articles are written to re-frame a problem or solution so that the target audience receiving this article can see that the client both knows what they are talking about as well as gets the reader to think about the problem or solution differently. In some cases, it is effective to do something controversial to the industry or something that asks the target audience a question. Again, the goal is to spark conversation and provide some value to the reader. It is always good to have the article lead back to the website or some sort of capture.  Re-Framing Article Types: A common problem faced - Go into detail about a very common problem prospective customers face. The reader of this article should have moments of, “I see that all the time” throughout the article. Depending on the article it might warrant a short sales pitch or solution for the closing of the article. The Differentiator - If the