Digital Noir Presents

In our last PauseFest podcast from 2019 we chat with Ben Lee, Founder and Chief Revenue Office at Rootstrap. If you’ve never heard of these guys before, you should really check them out - they're known as globally-recognised digital masters and have worked with Google, Master Class and heaps of other exciting businesses. In our chat we discuss how Ben is taking a different approach to the usual 'entrepreneur thing'. He’s stopped posting as much, stopped vlogging, stopped doing eternal podcasting and is focusing more on his work and his team. Ben and I also touched on the short term success that exists in the current climate; brands with so much exposure and thousands of followers can be forgotten about the next day. People’s attention span is so short these days, it can be hard for businesses to stay afloat. We also got into a discussion about distributed teams, offshoring, and the importance of having as much 'in-person' time as possible. Ben also shares his insight into how the Australian start-up market