Stellar Recruitment-industry Update
8: What is Customer Experience Management? with Tom Scantlebury
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:42:57
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Synopsis
This episode features Tom Scantlebury – Expert in Customer Experience Management. Tom has 20 years experience in customer experience management, chaired customer experience forums, he has appeared as a keynote speaker and thought leader for Australia’s biggest brands and he has shared the stage with Obama, Branson and Opera. He is an expert in experience management for both Customers and Employees. What is the elevator summary of what customer experience is and what your firm does in this regard? Customer experience management is hard to measure and hard to capture, a customer experience is how people feel about that business through the entirety of their journey with you. Those interactions can start long before they become a customer and sometimes long after they leave. On the flip side – employee experience is the equivalent – how do your employees feel throughout the employee life cycle. That’s what CX and EX are and essentially what we do is, we provide the management to that, we put some methodology and