Digital Noir Presents

Leveraging stock content could have saved the Fyre Festival - Lou Weiss

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Synopsis

I am excited to share this chat with you all. Lou Wiess is the CMO At Shutterstock. If you have ever worked in or around a creative role, you would have heard of them. They are the worlds most abundant source of stock assets. Lou knows his shit! Having been involved in the world of digital marketing for the lifespan of the modern web. Speaking to Lou, you get the impression he has been ahead of a few curves and has racked up an impressive wealth of experience in his field. We touched on some of this history and then took a dive into the current state of stock content and where Shutterstock want to take it. We also spoke about how you can leverage content to create viral campaigns. He was a pleasure to chat with, and I could have gone on for a lot longer. Hopefully, I can catch him for a beer in New York over Christmas.