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12: The power of advocacy marketing and the flaws in influencer marketing w/Nick Stagge

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Synopsis

Based on Edelman's Trust report, only 4% of consumers trust that marketers are acting and advertising with integrity. Only 4%...   So, how can you grow your business from advocacy marketing? Also, what would you say are the flaws in influencer marketing?   I had the pleasure to talk about this with Nick Stagge, which has a ton of experience with his heart beating for marketing, and he has recently shifted companies to build the marketing team from ground up as CMO for Wooly Inc, besides having his own side business Grounded.   We discussed a remarkable case study of advocacy for Reebok; Nick has said the future of marketing is focusing on personalization at scale, what does this mean; where does he see influencing marketing heading to; and his takeaways for you as a business owner to go out there and start implementing straight away   Here are the excellent takeaways from the episode:   ✏️ People are turning to other people for advice, and they don't trust marketing anymore. They are