Paid Traffic Lab

Today’s topic is the new feature inside of Facebook Business Manager: Facebook Attribution. Many people don’t know about it, but after listening to Kevin and Spencer, you’ll see why this tool is so important. They talk about the requirements, why to create a Business Line and how it needs to be set up in Business Manager, and how to collect only new data. Kevin gives a holistic view of multiple traffic sources leading to conversions, cross-device attribution, and the ability to add custom traffic channels. Listen to this episode to learn everything you need to know about Facebook Attribution!    Links and Resources from this Episode Show Notes paidtrafficlab@gmail.com http://paidtrafficlab.com/