Keep It Creative Podcast

Do you actually know what a copywriter is? Do you know where you’re going to specialise in? What about SEO? Let’s get this straight. A freelance copywriter is… First of all, freelance basically just means working on a contract basis. You choose your clients, set your rates and plan out your own schedule. Next, the word copy is simply used to describe written content, which helps to sell and ‘market’ a brand. A copywriter’s focus is to write content for commercial use. This can be the content for ads, billboards, video scripts, email campaigns, websites and so on. So you could go from creating short text for Facebook ads to writing out long-form content for blogs in a day. Basically, your writing is a soft version of sales through promotion and research.