B2B Word of Mouth Marketing

Something we hear fairly often at boomtime from our clients is “Should I run this ad? It seems like a great deal, or, “should I boost this post on Facebook? It’s getting great engagement.” The thing is, these questions really surface a bigger, more pertinent question. How does this ad or tactic tie in to their long term strategic marketing plan? Without the context of this plan, every decision is a random act of marketing. So what does a long term strategic marketing plan look like? It’s a year-long commitment at minimum, and it’s consistently executing on that plan, day in, and day out. There are three big goals you should be aiming for in your B2B marketing: Build your audience Capture and follow-up on referrals and prospects Stay top-of-mind In order to achieve these goals, you need to think of your strategy as a three-legged stool. The first leg of the stool is your website - a modern, responsive, mobile optimized site that’s updated constantly. The second stool is email marketing - delivering expert