Edelman Uk
Sideload #28 – The era of business science
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:18:59
- More information
Informações:
Synopsis
It was previously an unheard-of concept but now we’re able to use data to plot the hallmarks of a great comms campaign. But how does it work and will it spell the end of good old-fashioned gut instinct? We spoke to Matt Sato, from Edelman Intelligence in New York about the tech behind this new approach.