Braze For Impact

Jared Dent, Senior Director of Marketing Strategy and Ops at Turner, sits down with Myles Kleeger, President/CCO at Braze to chat March Madness -- from reminiscing the glory days to top picks for the tourney! Many brands use the vehicle of this tournament to bolster engagement with customers. Jared also gave us insight into Turner's marketing strategy in the new world: a multi-screen, streaming, Teamcast NCAA experience.       TRANSCRIPT: [0:00:17] PJ Bruno: Hello there again this is PJ Bruno, welcome back to Braze for Impact, your weekly tech industry discussed digest. I am thrilled to have with my today two good friends Myles Kleeger, our president and CCO at Braze; and also Jared Dent whose marketing strategy and operations at Turner. Welcome Jared. Welcome Myles. As you know, March madness is upon us. Today kicks off the sweet 16, feeling the jitters a little bit, you see people in the office wearing their shirts; it's all about those bragging rights, right? How we feeling? Anxiety? Joy? Myles, I know you