Tag Data Talk
Marketing Analytics to Drive Customer Centricity
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:22:49
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Synopsis
In this episode, we talk with Roger Ares, SVP, Marketing Analytics & Client Insights at SunTrust. Roger discusses: - What is customer centricity and why is it important? - How can marketing analytics build, encourage, and drive a customer centric mindset and culture? - What are barriers for using analytics to drive customer centricity, and how can companies overcome them?
