Caroline's Marketing Podcast

In this episode, I'll share with you some surprising stats on B2B marketing buyer's journey. B2B buyers are typically 57% of the way to a buying decision before actively engaging with sales. 84% of CEOs and VPs use social media to make purchasing decisions. (Source IDC) 63% of consumers need to hear company claims 3-5x before they actually believe it. Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%). In a typical firm with 100-500 employees, an average of 7 people are involved in most buying decisions. Sources: http://www.curata.com/blog/the-buyers-journey-demystified-by-forrester/ https://www.forbes.com/sites/ryanerskine/2017/12/28/how-to-turn-b2b-buyers-into-sales-leads-according-to-data/#718fbc015a18 https://www.b2bmarketing.net/en/resources/blog/building-brand-trust-b2b-authenticity-table-stakes https://www.themarketingblender.com/statistics-every-