Caroline's Marketing Podcast

My Top 5 TradeShow Tips for Exhibitors https://www.themarketingblender.com/statistics-every-b2b-company-know-boost-sales/ Trade shows remain the top source for most B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads, and 82% saying they generate high-quality leads. 1. Location, location, location. 2. You’re there to generate more sales leads and brand awareness. Brand awareness helps your credibility in your industry. Get yours sales team on board with pre-show training and set measurable goals before the conference. Schedule your sales team to make sure that the booth is adequately staffed at all times. 3. Booth Design: Your booth is a great opportunity for branding, even if they don't stop by, they saw your logo and that establishes credibility in their mind. Few prospects are brave enough to use the signage to explain what you do preferably with pictures or in as few words as possible. People aren't going to read a paragraph that you've posted on your boot