Caroline's Marketing Podcast

In this episode, Caroline discusses the keys to storytelling in your content marketing strategy. Contently - Joe Lazauskas https://contently.com/2018/01/05/4-elements-great-storytelling/ Stories make us remember Neurons that fire at the same time Content marketing works because our brains are programmed for stories. 1. Relatability 2. Novelty 3. Fluency 4. Tension Bring someone in through relatability