Caroline's Marketing Podcast

Is voice the next frontier? https://www.emarketer.com/Article/Alexa-Say-What-Voice-Enabled-Speaker-Usage-Grow-Nearly-130-This-Year/1015812 This year, 35.6 million Americans will use a voice-activated assistant device at least once a month. That’s a jump of 128.9% over last year. Amazon’s Echo speaker will have 70.6% of users. Meanwhile, Google Home will trail far behind with just 23.8% of the market. https://www.campaignlive.co.uk/article/just-say-it-future-search-voice-personal-digital-assistants/1392459 In fact, ComScore says that by 2020, 50 per cent of all searches will be voice searches. https://www.wordstream.com/blog/ws/2018/04/10/voice-search-statistics-2018 3. 13% of all households in the United States owned a smart speaker in 2017, per OC&C Strategy Consultants. That number is predicted to rise to 55% by 2022. How to get started: How to get your AWS hosting for free: https://developer.amazon.com/alexa-skills-kit/alexa-aws-credits Testing https://echosim.io/welcome Blueprints are a way fo