Jane Anderson Show Podcast

Episode 36 - Interview with Marketing Expert & NY Times Bestselling Author Seth Godin Bucket list ticked! How would I describe the experience with him? He was totally gracious, his brain moves so fast, his recall of stories and case studies is incredible, and he is as super generous as I had hoped. In this podcast interview with Seth, he shares What he defines as “This is Marketing” in his new book and not “that.” The power of early adopters in your marketing and communication strategy The biggest mistake he ever committed When he realised he had a ‘Personal Brand’ What his focus is for the future of brand “Seth” What he did to attract talent to his company Squidoo when they all wanted to work at Disney How to rise above media hype that polarises people and instead leads change