Alternative Styles

One Kings Lane founder Susan Feldman gets in the groove with a brand new lifestyle brand that keeps women of a certain age updated and Melissa Birge swapped being CFO at Kayak to starting a chic and stylish maternity site. These wonder women prove that a "second life" career change can be invigorating and done on their own terms.    Susan says In The Groove is the go-to place for women of a certain age for what you need to know, and maybe didn’t even know you needed to know (until we came along) to stay in the groove. It offers a post-graduate degree in what to know, to do, to see–but without the exams, and the all-nighters.   For Melissa Birge the idea for Mia Tango came when she was eight months pregnant with twins, and she found herself left with no choice but to wear house slippers to an important meeting because her feet were so swollen. She said she's accustomed to being the only woman in the boardroom – but to be the only woman, and to be