Retail Shift

What catches a customer’s attention — and hopefully a share of their wallet — changes constantly and the tides of merchandising, marketing, and selling quickly follow suit. What was once a clever idea to drive customer traffic to a store is now the starting price to get a customer’s attention. Hopefully you hold it long enough for them to really look at what you’ve got to sell. I’m sure you know your customers well enough to provide epic customer care but do you know how they really want to be sold to? Spoiler Alert: It’s entertainment-first. As you listen to this podcast episode about the shifting the customer service role from seller to entertainer, I want you to pay special attention to a few key concepts that impact small- and medium-sized businesses (SMBs). How the entertainment industry props up and transforms the retail industry Shifts in discretionary spending, and the relationship between experiences and physical inventory Common retailtainment experiences in a brick-and-mortar or physical settings